content marketing forces you to be of value to your audience. The audience sees you as an authority in the niche they are seeking information from.
The audience will begin to trust you. This trust you gain from your audience will create the relationship needed to market to them.
A real relationship needs to be built here. You should be going into content marketing with good intentions.
use content marketing to help them get what they want. once you do that you can get what you want which is obviously money.
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