✔SUBSCRIBE✔ What’s your business narrative and what does it tell your employees? Are you satisfied with the level of employee commitment in your organization?
I ask these questions because the most recent Gallup poll found that 70% of people are disengaged in the workforce; in ten years that level of employee disengagement is supposed to rise to 85%. Those numbers mean that in any given company, nearly every team member has quit – they just haven’t left yet.
My aim is to help organizations with employee commitment – to encourage employees to value what their company does, and to help them see their role in the company’s story. It’s important to connect people to the business narrative so that they truly become integrated participants in the success of the company.
This is a problem that comes down to trust. Employees don’t trust management; leaders don’t trust their teams; and customers don’t trust the companies they buy from. There is disconnection everywhere.
The solution to low employee commitment lies in building trust and connection.
When people call on me to help their businesses, I teach them the art of storytelling. I show them how to develop and deliver their business narrative in a way that brings people together.
Through effective storytelling, you can engage employees who otherwise might not see the magic in your company’s narrative. Listen to your employees and craft a narrative that closes the trust gap. You’ll quickly develop a team of employees you can trust and who in turn trust you.
It’s when employees begin to embrace narrative and purpose that remarkable things start to happen in the workplace.
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