Learn more at: Have you ever thought about why motivated sellers exist?
I mean, honestly… why would any rational person sell their property at a fraction of its real value?
That’s just like throwing away money, right? What kind of person does that??
In this video, we’re going to talk about some of the most common reason why people sell their real estate at prices that are FAR below their fair market value.
When you understand what’s going on behind the scenes when a person says “YES” to a ridiculously low offer, it will help you get creative and better understand where these motivated sellers are and how to use the tools and tactics we’re going to cover in this course.
So, before we cover the “How” of finding motivated sellers... think of this lesson as the “Why”.
- Why are some property owners so motivated to sell?
- Where can you find them?
- How can you think the way a motivated sellers thinks?
Why it’s important and helpful? Take a strategy like direct mail for example… when we send out direct mail, we aren’t just sending it to anyone and everyone. We’re filtering our mailing list so that only a very specific type of person receives our mail.
And who are these people exactly? Are we talking about:
- Out of state owners?
- Young professionals?
- Folks who live in certain zip codes?
- People in an older age demographic?
It's crucial to have a basic knowledge of what causes a property owner to be motivated to sell in the first place. When you know who your target audience is, you’ll know how to direct your marketing efforts and get a much bigger bang from the time and money you spend looking for these people.
To do this, all you need to do is answer this simple question:
What situation or circumstance would cause someone to sell their real estate for pennies on the dollar?
Some of these situations and circumstances aren’t always obvious, so let’s go touch on some of the most common (and some not-so-common) sources of motivation.
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