Discover more about the complexity and increasing technological sophistication required of Retailers to maintain competitive edge - the so-called Digital Transformation effect - necessitates not merely technology itself but a much deeper, broader working collaboration with technology partners capable of coupling innovation with strategy and even cultural operational practice change. Hitachi Consulting’s Mark Williams, Director and Head of Retail EMEA and Pierson Broome, Retail SME are joined by Craig Crawford, Founder of Crawford IT and Ben Sillitoe, Essential Retail and freelance Retail IT writer to discuss matters of the moment, from the current state of the market to how technological innovation can drive true Digital Transformation
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