Number 1 Lunch Offer that Attracts the Most Customers - Restaurant Marketing Idea #restaurantsales

A common question I get is, “How do I build a lunch crowd for my restaurant?” In this video, I'm going to show you the number one lunch offer that attracts the most lunch customers and makes you the most money faster. This is video #1 in a lunch special ideas series for restaurant operators. Learn the best ways to grow your lunch business. Check out the special playlist for the rest of the videos.

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About driving restaurant lunch business
To build your lunch business, it's really important to get as many customers as you can as quickly as possible.
If the other restaurant around you ARE busy but you’re not, then that means one of three things
1) People don’t know about you
2) They haven’t had a compelling reason to wander in
3) Your place sucks.
Let’s assume it’s not 3.

That means you need to overcome a couple of things. You need to become top of mind for the people around you pretty quick. AND you need to give people an irresistible reason to come in or place an order.

How? And that’s lunch-building tactic #1.

When asked 11% of people say that a coupon or discount will get them to try a new lunch place, but 31% said a free lunch will get them in for that first visit (and in episode #3 I’ll show you how to attract 100% ).

Does free lunch make sense? Does it add up? Let’s do the math.
LEt's assume you're handing out 100 discount offers and 100 free offers. From the stat above the discount offer will attract about 11 people and the free offer will attract 31. Assuming your average lunch ticket is $10, during the first week 11 people come in and spend $5, so that's $55. The free lunch brings in no income. Assuming 20% of these people come back every week from now on, you get more money from the free offer. The discount gets you two new customers and the free offers gets you six new customers. At the end of the first week after the offer, the discount brings in $20 plus the $55 from the first week. And the free offer brings in $60. After a year, those free offers are bringing in way more money than the discount.

So free clearly drives more traffic and makes you more money faster but if you use the free offer the wrong way, it can make you look desperate, attract the WRONG crowd and de-value your restaurant.
In my next video, I'll show you how to drive lunch business that is good for your restaurant business. The tactic I will teach you transformed my dine-in lunch business in a single day.
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More About Kamron Karington...
Kamron bought a rundown, nearly bankrupt pizzeria while on a phone call to get tickets to the Rolling Stones (huh?).

Overwhelmed by dumb employees, failing equipment, and flatlined sales, he decided to sell the place and get out. But, after a night sleeping on top of the walk-in cooler, he woke up with an “a-ha” idea that changed everything.

Sales more than doubled from $12,000 a month to $28,000 in just 30 days. Three years later, sales hit a staggering $149,000 a month. That's more than 1,000% higher than when he started.

Kamron published the 400+ page Black Book Restaurant & Pizzeria Marketing Guide detailing every ad, promotion, and up-selling phrase that drove the explosive growth. The Black Book sold out on every continent except Antarctica at $600 a copy.

His marketing articles have been featured in Pizza Today, PMQ, Restaurant Startup & Growth, and Nation’s Restaurant News. His marketing seminars pulled the most massive crowds Pizza Expo has ever seen.

Kamron founded Repeat Returns in 2008 with the goal of providing an all-in-one, done-for-you marketing platform to help restaurant and pizzeria owners make the transition from hand-crank marketing to data-driven, fully automated smart marketing.

Today the Repeat Returns platform is growing sales for high-volume independents, multi-unit and franchise operators nationwide. It’s been recommended by the largest food distributors on the planet to over 400,000+ accounts.

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