Take a privileged, behind-the-scenes glimpse into the Wolf Den, as JB gives a pep-talk training to his dedicated and ambitious sales team. He goes on to focus on the idea of having them pitch to only (or mainly) qualified customers, as to waste as little time as possible. He reminds them that they are talking to human beings, and to treat them as such. This team is all business -- laser-focused on bringing the wisdom of the wolf to the world!
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