Personality In contemporary society, models are regarded as walking mannequins or passive hangers for clothes. The modeling industry moves in shorter cycles than ever before, comparing with other sectors, it is a personality based and subjective industry. In modeling much emphasis is placed on the projection of personality (Entwistle &Wissinger, 2006), which forms an integral aspect of the aesthetic labor of freelancing models. Thus models see their bodies as objects of aesthetic contemplation through all manner of bodily work. It just adapt to the ‘governmentality’ theory that Banks (2007) comes up in his book. It demonstrates that instead of using force and coercion, how the cultural worker has come to be governed only by subjectivizing discourses of enterprise. So models who want to succeed talk of having to become self-managing and astute about their ‘product’-their entire embodied self, must do self-control to ensure their current status. To produce a fashionable look, models need to wear the most fashionable clothes and go to the most fashionable parties. This situation will not be changed until they are successful. In the case of supermodels, they may no longer have to obey others’ instruction; they will be given the designer clothes, can cooperate with distinguished photographers and even can expand the career into other sectors. Take Banks for instance, as an excellent multi-dwelling star, she began her career as model, simultaneously she steps into other professions being the host of reality show, the actress, singer and dancer. Each of this field she has achieved remarkable achievement.
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